Away That Day collaborates with Gigi and Olive to launch a bridal swimwear collection. Away That Day, known for offering luxury sustainable products, is developing the eco-friendly swimwear collection with all the wedding ceremony and bachelorette party-wedding pool party-honeymoon moments in mind for the bride-to-be and bridal party.
Reminiscent of typical one-of-a-kind bridal wear, this capsule collection of bridal swimsuits is infused with Away That Day's best-selling silhouettes so that "there's a piece for every bridal moment," from hen bashes and wedding pool parties to honeymoons.
Soft one-pieces in bridal white and bikinis will be featured with lace beach cover-ups and higher crochet numbers, combining the aesthetics of both brands through feminine detailing and distinct signature touches in rose petals, ruffles, and unique hardware.
Every swimwear is made from regenerated nylon and has a specialized lining that renders it non-transparent and non-see-through when finally wet—so nothing can get embarrassing!
"I intend to create a unique bridal swimwear collection, and this wouldn't be doing justice without fabulous partners for such a creation," said Georgie Le Roux, founder of Gigi and Olive. She continued, "We have always admired Away That Day and their sustainable approach to beautiful swimwear that flatters women. When the thought to partner came."
"It's right to say that the time was right to create a collection that mixes our playful, modern, and personal signature aesthetic with the classic expertise of Away That Day in premium, sustainable swimwear because increasingly brides these days are celebrating through multiple occasions: engagement, hen do, honeymoon, and destination wedding."