Seasalt Cornwall is among the UK's top clothing brands and has a good reputation for creating eco-friendly fashion. This brand implemented an initiative, in collaboration with Beyond Retro, a vintage store that upcycles denim to help decrease textile waste in the fashion industry.
Laura Watson, who holds the position of creative director of Seasalt Cornwall, stated that at Beyond Retro, their unconventional and environmentally aware collections have resonated with them ever since they started this cycle. Both our customers and we as businesses should lead responsible lifestyles and remain sustainability-oriented. She said. Moreover, Mrs. Watson stated, "It became evident that whatever we do together should mirror the brand's stance on responsibility and at the same time be market-relevant in terms of the ethical way of producing and the products that are disbursed at low prices," Mrs. Watson added.
Meanwhile, a trio of necessities like cropped jeans, a pinafore dress, and a workwear-style jacket is available right now. We are also planning to extend the collection with further solutions, such as creative revamping of an object. Besides, the company's workers screen and stitch old denim cloth into patchworked denim for post-consumer denim that is an important part of the whole scheme, contributing to its availability for further usage and saving fabric from ending up in landfills.
One of the co-founders, Steven Bethell, shared, We are proud and thrilled because this is the first program with Seasalt. This is a project that represents a classic example of recycling vintage items into new and highly impressive artistic and functional items. The denim industry is anticipated to go back to operations by 2025, and denim is expected to be the central trend on runways and during fashion weeks worldwide. As you might guess, the tight pairing of Beyond Retro and denim is what makes this collection so meaningful. Among other things, these specific designs, as a reaction to the current situation, will be very popular among people who prefer modern-looking fashion."