WGSN and Coloro Choose 'Luminous Blue' as the 2027 Color of the Year

Luminous Blue is being called mystical yet quirky—a perfect fit for the overall theme of 2027, which deals with differing ideas and feelings. Trend experts say such colors will fuse the everyday fun into a spirituality and emotiveness with which people will engage their color choices.


Interest in the overall sensory experience—color evokes—feels like arms shifting to include or even displace the color blue from its emotional domain. Not the last of blues, this might well result from many people looking backward to traditional or cultural colors. Since then, it will be luscious and joyous colors for the coming season, comforting during these hard moments when people already face quite a lot of challenges in 2027 to search for communities and nature.


Besides Luminous Blue, there is also the 'Energy Orange,' which finds a place in the colors of the palette. This bright orange color signified strength and flexibility in adapting to change. The third color in the palette is 'Meadowland Green,' which is a soothing middle green meeting the demands of safety and comfort. The orange symbolizes the changing of needs in terms of the product by consumers, while the green is all about living uncomplicated.


There is 'Clay,' of course. This unctuous warm tone is known for its soothing properties and is a great choice for products that marry utility and nostalgia or futuristic glory. Then you have 'Pop Pink,' which simply shouts with ultra-groovy fun and playfulness. This color is critical for the design of products that are about enjoying life, serious or funny, and applicable to young and old alike. All in all, these colors articulate a sense of hope and happiness as people come to grips with their emotions and each other in a period of changing times.