Hera to Introduce a Capsule Collection in Collaboration with Pepsi

The British clothing brand Hera has teamed up with the global drink brand Pepsi to make a special, limited collection.


Called 'Here for More,' this joint line shows the aim of both brands to be here and enjoy life as much as we can. It has four unisex items, like hoodies and t-shirts, where each piece shows Hera's fresh, modern style mixed with Pepsi's strong vibe.


"We are very happy to share our unique work with Pepsi, a brand that, like Hera, stands for courage, drive, and the never-ending wish for more," said Georgia Streeton, the top brand officer at Hera, in a note. "'Here for More' is not just a line—it's a shared thought, a party for those who break limits and enjoy life to the fullest."


To make the message of the line even clearer, Hera and Pepsi will have a fun campaign that shows the spirit of 'Here for More.' This will include special PR boxes to interact with, pop-up events, and a visual fashion push.


"We are thankful to team up with Pepsi to turn this idea into a real thing, merging high-end fashion with a well-known global brand," added Streeton. "Each item in this line is made to boost confidence, ambition, and the thought that success starts with the right view. We can't wait for our fans to enjoy this joint work and see what it truly means to be 'Here for More.'"


The collection will be online from March 17, with prices from 58 to 88 pounds. After that, it will be sold in four cities in the UK from March 20 to 23—London, Birmingham, Manchester, and Glasgow. People can also try to win items from special Pepsi x Hera vending machines.


"As a brand, Pepsi wants people to pick what they love in life and always be thirsty for more," said Neil Ronson, a senior marketing manager at PepsiCo GB, in a note. "With its aim to give strength to its fans to be bold and chase success, HERA was the right fit to work with to launch this special line. We are eager to see what fans of both brands think."